According to the 2025 Intouch Insight Drive-Thru Study, the average total drive thru time has climbed to 5 minutes and 35 seconds, with customers waiting 1 minute and 21 seconds before even placing an order — the longest pre-order delay since before the pandemic.
And those invisible minutes? They’re costing operators thousands in lost revenue, loyalty, and throughput. In fact, every 5-second delay can cost a store up to $9,500 annually. That’s the challenge our recent webinar tackled head-on: how to measure, manage, and monetize every second in the drive thru lane.